Scaling Pure Khejur Gur Sales: 3.8x ROAS via High-Converting Landing Page & Meta Ads
Discover how we built a high-converting landing page and automated Meta Ad funnel for authentic Khejur Gur, scaling sales to over 420+ orders in 30 days while maintaining a 3.8x ROAS.
Executive Summary
Nolen is a premium organic brand delivering authentic, chemical-free Khejur Gur directly from Jessore to consumers across Bangladesh. Despite offering a superior product, their initial sales were stagnating due to high customer skepticism around market adulteration and a slow, non-optimized order process.
The Challenge
Customer Trust: Heavy online skepticism regarding mixed/adulterated jaggery.
Ad Waste: Broad Meta ad targeting leading to high cost-per-click without conversions.
Friction in Checkout: A complex cart flow causing a 68% drop-off rate on mobile devices.
What We Did
High-Converting Landing Page Design: Replaced the generic shop page with a focused, fast-loading sales page built on Next.js. We added video proof of the traditional boiling process, clear trust badges, and a 1-click Cash on Delivery order form.
Targeted Meta Ad Strategy: Developed video ad creatives highlighting product purity and farm-to-table delivery. We targeted premium household audiences, sweet lovers, and winter delicacy shoppers in major urban zones.
Automated Follow-ups: Implemented automated SMS confirmation and missed-checkout recovery flows.
The Results
3.8x Return on Ad Spend (ROAS) achieved within 30 days.
420+ Confirmed Orders generated in the first month.
62% Reduction in Cost-per-Acquisition (CPA).
4.2% Conversion Rate on the new landing page (up from 1.1%).
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