Scaling Direct Bookings by 310% for Luxury Eco-Resort
How TBJ Growth Tech rebuilt Cedar Cove Resort’s digital presence and automated guest follow-ups, replacing expensive third-party booking channels with a high-converting direct engine.
The Challenge
Cedar Cove was overly reliant on Online Travel Agencies (OTAs) charging high commissions per booking. Their legacy website suffered from slow load times, poor mobile UX, and zero automated follow-ups for abandoned bookings.
Our Approach: The Build → Attract → Convert → Automate Engine
1. Build (Custom High-Converting Web Architecture)
* Rebuilt the resort website using a lightweight, headless architecture to ensure fast load times.
* Integrated a seamless 3-step booking calendar directly into the hero section.
2. Attract (Targeted Paid Search & Social)
* Deployed hyper-targeted Google Search campaigns focused on high-intent terms ("luxury eco resort booking").
* Executed Meta video ad campaigns highlighting resort amenities, private villas, and scenic views.
3. Convert & Automate (CRM & Abandonment Workflows)
* Implemented automated WhatsApp and email follow-ups for users who initiated booking dates but didn't finish.
* Created personalized post-stay automated sequences driving direct repeat bookings.
Key Results
* +310% Increase in direct website bookings over 6 months
* 4.2x Average Return on Ad Spend (ROAS)
* -45% Reduction in third-party OTA commission fees
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